A new partnership follows the previously announced majority investment from Blackstone Growth (BXG).
WHO: Supergoop! was founded in 2005 by Holly Thaggard, a former teacher and skincare industry pioneer who built the company into one of the first and most successful premium SPF companies in beauty. It is the first protective skincare brand that puts SPF at the forefront, including SPF in its products, from body moisturizer to eye shadow and lip gloss.
WHY: These new investors share Supergoop!'s commitment to raising awareness of the need for and expanding access to everyday SPF protection, including through the company's Ounce by Ounce program, which has donated more than 4,300 SPF pumps to over 1,600 schools and youth organizations across America. One of the most exciting elements of this new phase of the brand will include a collaboration with the I Promise School to provide both educational materials as well as plenty of Supergoop! to ensure that young children and their families understand the importance of sun protection every day of the year.
IN THEIR OWN WORDS: Holly Thaggard, Supergoop! founder and Chair of the Board, said, "We are incredibly grateful to welcome this inspiring group of investors to Supergoop!, and for all of the support Blackstone has shown our business. We're humbled by their excitement to join our mission of encouraging people around the world to protect their skin and create new daily routines and habits, and we are more ready than ever for our next phase of growth."
Amanda Baldwin, CEO of Supergoop!, said: "We're thrilled to see continued business momentum as part of Blackstone's network, and the support of our new investors marks a new growth chapter for the brand. We are doubling down on our mission to create groundbreaking products as we educate as many people as possible on the importance of daily SPF. We have more work to do to truly reach our ambitious goals and our team is ready and motivated for the road ahead as we continue to change the way the world thinks about sunscreen."
Ann Chung, Global Head of Consumer for Blackstone Growth (BXG), said, "Supergoop!'s tremendous growth is a major testament to the progress Holly, Amanda and the team have made to shift consumer behavior toward daily SPF use, which is not only resonating with customers but has drawn support from this passionate set of investors who are at the top of their respective industries. We're honored to bring these new partners on board as we work to amplify Supergoop!'s mission and accelerate its global growth."
DETAILS:
